What is Off page

 

Off-Page SEO is referred to all the search engine optimization activities which are performed away from the actual website to increase the ranking. In simple words, off-page search engine optimization activities are performed offline, unlike on-page SEO activities. The commonly practiced off-site SEO actions include branded searches, social media appearance, building backlinks, etc.

This practice is an indirect way to get the attention of Google and other search engines by showing how trustworthy and reliable is your website. When search engines see that other people are taking an interest in your website, this will immediately send a message about your credibility and authenticity, which ultimately helps in better ranking.

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